TEN Cricket is a 24-hour sports channel dedicated to cricket. The channel is owned by Zee Network India. TEN Cricket was launched on August 10, 2010. Reaching over 55 million homes across the Indian subcontinent, Southeast Asia and Arab world. TEN Cricket is one of the three channels broadcast by the network, the others being TEN Golf, TEN Sports and TEN Action.[1] The channel has live broadcast rights of all international cricket held in Pakistan, South Africa, Sri Lanka, West Indies and Zimbabwe.
TEN cricket is not available in Pakistan legally, TEN Sports Pakistan feed broadcast cricket in Pakistan. But some cable operators in Pakistan broadcast TEN Cricket by using INDIAN DTH service.
An international version of the channel was launched in the United States for the South Asian population, it is called "Zee Sports Americas" and was available through Dish Network. However, on April 13, 2011 Zee Sports Americas ceased operations and was replaced by TEN Cricket. On May 30, 2013 TEN Cricket was removed due to a carriage dispute. Most of the network's live coverage migrated to Willow.
On August 15, 2013, TEN Cricket launched in Canada on Rogers Cable via an agreement with Canadian broadcaster Ethnic Channels Group. On August 22, 2013, the channel launched on Bell Fibe TV.
The TAJ TV Network transmits three localized beams via the Intelsat 10 Satellite targeting subcontinent (including Nepal, Bhutan and Bangladesh, South-East Asia (including Hong Kong, Singapore, Indonesia, Papua New Guinea) and Arab World. Each beam is customized in terms of programming, scheduling, graphics, music, on-air promotions and marketing.
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